Macmillan (Consultancy project)

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Suzanne Sumner, Direct Services Customer and Channel Programme Manager

“We asked Connect Assist to explore Macmillan’s ‘hard to reach’ groups and make recommendations around building a multi-channel offering.

“They gathered insight from across Macmillan and brought it together into a comprehensive report offering clear and practical recommendations; from technology options to insightful observations about how our outreach and helpline teams can work more effectively together. Overall, it was an excellent collaborative experience and several teams are using the report conclusions to shape our strategy.

“The value of Connect Assist’s consultancy service is to combine their helpline, CRM and communications platform experience with the reality of what happens ‘on the ground’ to produce specific and practical recommendations. We would not hesitate to recommend them.”

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